Do you wish to increase your website’s chances of ranking higher in search engines? Well, the higher your Domain Authority (DA) is, the greater are your chances of getting more organic traffic and ranking higher in the search engine result pages (SERPs). Your site’s domain authority is also a great way to calculate your SEO efforts and compare the site’s strength to your competitors’ websites.
Developed by Moz, domain authority is a website metric which indicates the authority of a site. It is scored on a scale of 1 to 100 using an algorithm created by Moz. The logarithmic scale indicates that it’s much easier to boost your score if your site’s domain authority is within 20 -a 30 than if it was within 70 or 80. While DA between 40 and 50 is considered to be average, a score over 60 is considered to be excellent.
Wondering how to actually increase your website’s domain authority score? Read on.
5 Practical Steps To Increase Your Site’s Domain Authority
1. Pick An Excellent Domain Name
Choose a domain name which is completely relevant to your business. Ensure it is something which is relatively easy to remember so that the visitors don’t have any issues returning to your site since they tend to forget such names easily. Some prefer buying an old domain so that they don’t have to make any domain age. In case you have a domain from before, renew it for the next few years to ensure it does not expire soon.
2. Ensure Your Site Is Mobile-Friendly
Most online users access the internet through mobile devices. So, if your site is yet to be optimised for mobile use, you are standing way behind in the competition. Not only will this affect your mobile search rankings, but you will also lose out on numerous visitors who leave a site once they realise that it’s not displayed properly on their tablet or smartphone.
3. Optimise On-Page Content
Search engine optimisation (SEO) is important both for Google search rankings and domain authority. So, you need to ensure you optimise the on-page content, including your image alt tags, title tags and the content too. Additionally, you should include some variations of your main keywords, keep the permalinks short as well as create a sidebar section for your new posts.
4. Boost Internal Linking Structure
Some websites are so worried about earning good external links that they tend to overlook the significance of internal links. However, you need to know that internal links help in directing visitors to whatever they are trying to find, thus improving the user experience. This means, even if they burrow deep into the back catalogue of your blog posts, they will still be able to find their way to the homepage through one of your internal links.
5. Remove The Bad & Toxic Links
It is always recommended to go through your link profile and search for toxic or bad backlinks every once in a while. This allows you to remove the links from bad sources which could end up affecting your domain authority instead of helping it. You should even remove the links posted throughout your website which are broken since these too can hurt your site’s authority.
Time to get a high domain authority score!