Search Engine Optimisation, or SEO, is a complex task comprising various steps. In modern days, when most businesses opt to go online, SEO plays a crucial role in pushing the website rank to the top. Search engines have their own algorithms that judge which website should be on top.

The Secret Recipe of Quality SEO:

A digital marketing agency uses multiple elements of SEO in Surrey to provide a successful result. The most vital one among them is technical SEO, which aims to optimise the technical aspects of a website. It helps in efficient indexing, which, in turn, takes your website to the top of a particular search engine.

Mastering Technical SEO: A Complete Checklist

In Technical SEO, you must audit and optimise various technical elements to gain effective results. We discuss the vital ones in the following section of this blog.

1. Structured Data Markup: It is an important element that helps search engines understand the web page better. With the help of the Structured Data Testing Tool offered by Structured Data Markup Helper by Google, you can achieve the desired results. However, before conducting the markup, you must understand the most suitable schema for your site. It can provide you with visually enhanced results on Google SERPs.

2. Optimise the 404 Pages: When you modify a URL or a page is unable to load, you will find an Error 404-Page popping out. If you post your website content on WordPress or other sites, ensure that you provide a 404 page that is structurally similar to your site. It will give users more options to visit other pages instead. This offers a quality user experience, where users can easily navigate to the page where they came from.

3. Canonicalisation: If you wish your site to go to the top, you must detest duplicate site content. With a canonical URL, you can instruct Google which page version should be indexed. Specify a preferred canonical URL for all the pages of the site. In this regard, it is also helpful to know that you can prevent your Content Management Systems from publishing multiple versions of the same content.

By following these technical steps, you will be able to optimise your business site better and take it to the top rank of Google faster. If you want help from a reliable digital marketing agency, consult with Object Ad Solutions. We are a well-known name for top-quality SEO optimisation in Surrey. For more information, you can visit our website today.