An integral part of every successful SEO strategy is to identify and answer the questions of your target audience. Unless you have experience in optimising a website, get in touch with a company offering SEO services. They have trained SEO experts who are aware of all the vital tactics and tools to help you achieve your SEO goals. They will use your sites to answer questions by implementing optimised Q&A strategy. 

6 Reasons Why You Should Optimise Your Site For Question & Answer

  • Help search engines know your depth of knowledge on a specific topic.
  • Meet user intent on the page and improve organic rankings.
  • Leverage structured data to earn rich results.
  • Opportunity to include more user-generated content on your site.
  • Improve your local SEO experience.
  • Improve the user experience of your site by using Q&A effectively.


Know The Queries Of Your Searchers

Answering the questions of your searchers will become easy if you use a few tools. Let your SEO experts craft effective strategies which will help you identify the relevant questions people are asking based on your targeted keywords. You can also use the latest SEO tools and implement an SEO software which will provide information related to the questions of your searchers. According to a survey conducted recently, investing in SEO tools and software is always beneficial for your SEO and content strategies. SEO experts at Object Ad Solutions can help you select the best tool according to the type of business you are dealing with.

2 Free Question Research Software

1. Google Search Console

It is widely used by SEO experts looking for questions your searchers are asking. You can try a manual approach and look for questions within the GSC interface. Use question words like ‘what’, ‘who’ or ‘when’ while viewing search queries. Though being a tedious process, Google Search Console is widely preferred as you don’t have to export anything. There are rumours that it potentially accept regex in the updated Performance Report but nothing has been confirmed yet.

2. Also

You will be surprised to know that numerous people learn how to do SEO by looking at the search results themselves. One of the interactive widgets you will find in Google’s Search results is People Also Ask. You can take a look at related questions. An interesting feature of the People Also Ask Box is that related questions will appear as long as you keep clicking on them. Since people are using Google to find answers to various questions, ‘PAAs’ has shown drastic growth in visibility.

2 Paid Tools For Identifying Questions Google Users Are Looking For


Want to highlight the questions on a specific topic quickly? Use as it is quite affordable and easy to use. You just have to search for your query and hit the ‘questions’ button. SEO experts prefer using the tool to search for recent questions on a given topic. It is more effective than Google Trends as it picks up search trends on a granular level.

2. Answer The Public

It is one of the most effective tools to know the questions people are looking for. This is why the once-free tool is now paid. Just enter your given query and you will get all the related Google autosuggest keywords. You can even use the tool to find question keywords for you. It has a clean visual format which helps in keeping your questions organised.

These being said, it’s time you use the free or paid tools stated above and optimise your website for FAQ.