With Google adjusting its search algorithm, do you know your small to mid-size business can easily maintain high rankings? Wondering how? Well, all you need to do is follow the best search engine optimisation (SEO) practices!

In this age of digitisation, SEO or search engine optimisation is one of the most significant factors of running a website successfully. No matter what the purpose of the site is, search engine optimisation can help you get it noticed by your target audience. SEO experts can drive traffic to your website by getting it to rank highly in various search engines like Google. Remember; violation of the Webmaster Guidelines established by Google can decrease the rankings of websites on SERPs.

Below are the practices you must follow to maintain a top position on Google as more algorithm changes are rolled out every day!

SEO In Surrey: 5 Effective Practices To Help Your Small Business Achieve Higher Rankings

1. Watch Your Competition

Regardless of how small your business is, there is one thing you can be sure of- you have got competition. By monitoring and understanding the performance of your competitors, experts with years of experience in offering SEO in Sussex can optimise your site’s search engine rankings. They will focus their analysis on the changes in the popular keywords, the kind of content your rivals are promoting and how the sites are being designed.

2. Monitor The Changes To Rankings

Did you notice some of your site’s pages going up or down recently? Experts recommend reviewing them in relation to the specifications provided by Google. Even if you have got no idea of your rankings increasing or decreasing, it is always wise to review the web traffic logs and see if any significant changes have originated from Google.

3. Content Is King

Google highly prioritises high-quality, fresh and compelling content while ranking websites. Thus, if you want your site to rank higher on SERPs, you need to publish new and fresh content on your website regularly. And, with Google trying to optimising for real-world and compelling content, you need to create content which genuinely attracts your target audience.

4. Go Mobile

For the last few years, Google has highly penalised websites which are not mobile-friendly. And, ever since Google announced of increasing the importance of mobile-friendliness in its search rankings, going mobile friendly has become more important. Wondering how to determine the friendliness of your site for mobile viewings? All you need to do is use the tools provided by Google and make your site responsive.

5. Review Google’s Search Console

Specialists who excel in offering SEO in Surrey recommend reviewing Google’s search console. Accessing the search console gives you the ability to track keywords. Keep watching for changes since only 90 days of data are archived by Google. Remember; if you quickly adopt the changes which relate to Google’s updates, you can get a jump on your competition. This will help you achieve a higher ranking on Google.

Now that you are aware of these best practices, what are you still thinking of? Quickly approach a reputed SEO service provider and start benefiting from the outstanding services!