When SEO becomes one of the unavoidable parts of your business’s marketing strategy, you cannot afford to make costly mistakes in this process. Therefore, it is necessary to be aware of the common SEO mistakes often made by businesses in Surrey. The more you know, the better you can act to avoid them.

Common SEO Mistakes

1. Not incorporating keywords into your content
One of the most common SEO mistakes is not incorporating keywords into your content. This is a big mistake, as it can negatively impact your ranking on search engines. Make sure to include keywords throughout your content, including in the title, headings, and body.

2. Not using enough or the relevant keywords
Another common SEO mistake is not using enough or the right keywords. You want to make sure to use a variety of keywords that accurately reflect your content. Don’t use too many or too few – aim for around 1-3% of your total word count.

3. Neglecting to optimize your images
Many people forget to optimize their images for SEO. This is a mistake, as Images can be a great way to incorporate keywords into your content. Be sure to name your images with relevant keywords and include alt text that describes the image.

4. Not using external links
External links are another great way to optimize your content for SEO. When you include external links, you are providing valuable information to your readers while also helping to improve your ranking on search engines. Ensure the external links you include are high-quality and relevant to your content.

5. Ignoring mobile optimization
With so many people now accessing the internet through their mobile devices, you must optimize your website for mobile users. If your website is not mobile-friendly, you will lose out on a lot of traffic and potential customers. Use a responsive design or create a separate mobile version of your website.

6. Not tracking progress and adjusting accordingly
SEO is an ever-changing landscape, and what works today may not work tomorrow. That’s why it’s important to track your progress and adjust accordingly. Use analytics tools to track how well your website is performing and make changes as needed.

7. Not hiring professional SEO experts
The biggest mistake in SEO planning is not hiring a professional SEO team for your digital marketing strategies. These experts have the tools, techniques and skills to achieve and secure a higher rank for your website. They can avoid all these mistakes and make your job easier than ever.

Object Ad Solutions is here to help you with bespoke SEO plans. Please get in touch with us for more information.