Do you wish to increase your click-through rates and improve your rankings on SERPs? Having well-crafted title tags can help Google assess the content of your page, resulting in more accurate exposure for your web page. Increased exposure leads to improved click-through rates to your site which consecutively increases your rankings. Wondering how to take advantage of title tags on your website? Read on.

Titles and Meta descriptions of a page are the forefront of search engine optimisation (SEO) since they are the foremost thing for internet searchers to find your website. The title tag is the basic headline for any web page and this is why the existence of a title tag is very important for both webmaster and audience. Though there’s no ‘right way’ to optimise page titles, there are a few ways to ensure your website is easily found on the SERP.

Here’s how you can take advantage of title tags

Benefits of SEO Title Tag Formula

  • Reinforces your brand
  • Keeps SERP listing consistent across a website
  • Simplifies things for multiple contributors and vast content network

Read: How to increase the organic traffic of your blog?

Useful Tips to Improve Title Tag Optimisation

1. Use Numbers To Grab Attention
When you add numbers to your page title, you will notice an increase in your website traffic. This is because when people search on Google, titles with numbers pop out. The human brain is programmed to find things which stand out and look specific, especially when seeking something in particular. When scrolling through multiple listings on a SERP page, numbers will help in attracting the attention of your audience.

2. Include Dates To Make Your Title Tag Stand Out
Just like numbers, even dates stand out in Google search results. Besides standing out, dates are great for searchers seeking specific events or items and particular searches in general. For instance, “Top bridal trends of 2019” is a search where your web page title must include the year 2019 if your content talks about bridal trends to achieve extra traffic.

3. Abide By The Suggested Title Tag Length
The length of a page title is one of the most controversial topics of discussion in SEO. It is inevitable that when doing an SEO audit, you will notice that the title of your page is either too long or too short. For long title tags, you will find that it is cut off whenever shown on the SERP page. For short titles, the major problem which you will encounter is its broadness.
Experts suggest that the ideal thing which can be done with title tags is to restrict it to 50-60 characters – the best length for any title tag.

4. Use Questions To Attract Curious Searchers
Questions are great tools to include in the title tags of your page. This is because, most of the time when people look for something up on Google, they type in the form of a question. So, having your page title set to a question can be highly beneficial. Not only will you have the additional benefit of appearing for searches typed in question format, but also hitting searches for the keyword put in question.

So what are you still waiting for? Craft an actionable title tag for your page and reap the benefits of great online exposure!